Relationship Advice is the process of counselling the parties of a relationship in an effort to recognize and to better manage or reconcile troublesome differences and repeating patterns of distress. The relationship involved may be between members of a family or a couple of employees or employers in a workplace, or between a professional and a client. Before the relationships between the individuals can begin to be understood, it is important for all to recognize and acknowledge that everyone involved has a unique personality and background.

Sometimes the individuals in the relationship adhere to different value systems. Institutional and societal variables (like the social, religious, group and other collective factors) that shape a person's nature, and behavior must be recognized and respected. A tenet of relationship counseling is that it is intrinsically beneficial for all the participants to interact with each other and with society at large with the least conflict possible. Occasionally relationships get strained, meaning that they are not functioning optimally and maladaptive patterns have emerged and this is when relationship advice can be helpful.

There are many possible reasons for this, including ego, arrogance, jealousy, anger, greed, poor communication/understanding, etc. Often it is an interaction between two or more factors, and frequently it is not just one of the people who are involved that exhibit such traits. A viable solution to the problem of setting these relationships back on track may be to reorient the individuals' perceptions - how one looks at or responds to situations. This implies that they make some fundamental changes in their attitudes. The next step is to adopt conscious structural changes to their inter-personal relationships.